TED – every one needs to get inspired from TED talks regularly, and this speech of Simon Sinek – I recommend very highly.
Simon says that all the great leaders thinks, act and communicate exact the way that is opposite than anybody else, he calls it the golden Circle:

WHY
HOW
WHAT

You need to know first WHY you do what you do in organization, then – HOW and only after that – WHAT – which is the result of HOW and WHY.

Thinking inside out – this is what he promotes.

People don’t buy WHAT you do buy WHY you do it.

There is a scientific explanation of that: When we communicate from outside of the brain – in, people can understand complicated information, like features and benefits, but don’t get it deep enough with your hart. When we communicate inside out we get directly into the brain, that controls behavior and this is where the guts decision coming from.

The Golden Circle gives you the recipe for success. Does it? I think it does. Enjoy!