Larry Chiang started his presentation at the Gravity Summit in New York, November 2009, with presenting his goal – to be the audience ROI at this event. And each of us has learned something. My takeaways: 1. You can buy access to the biggest bloggers just by providing them beer and food. His advice: hosting [...]

It is hard to stand out with your booth at the event, especially if this is not the biggest and the fanciest designed booth. However, I have seen cases when just by smart marketing techniques exhibitor would attract a great interest from the show. Here are a few of them: I remember watching a video [...]