The Pan-European summit on Enterprise Social 2.0: Rip or ROI? will be held on the 27 & 28 January 2010 in Amsterdam. This senior executive event will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. The event will include keynote speeches, best-practice presentations as well as interactive discussion sessions.

Highlights of the programme:
The summit will provide excellent opportunities for you to hear international experts discuss best practices on how to drive business performance using Web 2.0 and social media. Key issues to be discussed include:
>How to integrate social media programs successfully into business strategies?
>Building business momentum, visibility and market growth through social media
>Measuring success and influence using metrics and analytics: what are the tools and techniques
>Integrating viral marketing and social media into traditional marketing mix
>Developing and activating audiences using social media channels such as Twitter, Facebook, blogs
>Maximising brand awareness through creating powerful synergy using online and offline strategies
>Social retailing: developing an integrated E-commerce approach and selling using social media
>Engaging your organisation to use social media to maximise effectiveness and productivity
>Tackling the legal and privacy aspects of implementing social media within a large organisation