There are so many conferences out there and we simply can’t sponsor every event. Yes, when you sponsor, you take a risk no matter whether it is an event you always sponsor or it is a completely new expo or conference for you.

We already know some basics that we can use to attract the customer: an eye catching design, prize draw, freebies, using light, sound and visual movements for impact. These are all good. If you want to add a little extra, you need to think what the customers at the event are missing.

Doing good is good for business. Doing good is good for partners. What the great message to keep in mind when promoting your company, also at the events when sponsoring. Now, lets look why doing good is good for business : – when customers know about it, they are going to help you to succeed [...]

Conference Dinner is the best opportunity to get closer to your clients or potential clients, and not many sponsors understand that. Here are a few tips: – no matter whether there is an arranged dinner for conference attendees or not, if the group is too big and you have a smaller list of very targeted [...]

It is hard to stand out with your booth at the event, especially if this is not the biggest and the fanciest designed booth. However, I have seen cases when just by smart marketing techniques exhibitor would attract a great interest from the show. Here are a few of them: I remember watching a video [...]

Once at the event you have a chance to get to know your prospect better. Don’t dare to talk about the weather, it will not make an impact on him/her. Use this opportunity to speak about things that are really important for them, about their interests and passions, about their needs and struggles. Have a [...]