As a conferenceholic, I cant miss any opportunity to network and attend any event I can – from the local meetups and toastmaster’s conferences to  expos and senior executive conferences. I have caught myself ‘overdosing’ a few times on conferences. “Overdosing” is when you attend event after event without even having the proper time to [...]

When I attend an event I always try to make a ROI calculation to see if I have invested wisely and I agree, its rather difficult to measure it exactly and there are many factors which simply do not translate to the numbers. In any case, I do try to make calculations and I like when in addition to having a great time and getting inspired, I see the real value from attending an event. Here is my formula:

Gary Vaynerchuk presentation at Le Web triggered several sensitive points that have to do with conferences. See here video interview by Irina Kremin, KGS, about Events 2.0

Finally, the door is opened and here I am, facing a conference Hall. Where should I sit? Where would you usually sit? What is your strategy? Its funny, but I have noticed I keep the same strategy as when I was in a high school: I like to sit as close to the lecturer as [...]

If you find a particular session or speaker interesting, try to get in contact with him/her if you can. Grab a lunch or coffee together and speak with him/her, ask questions, you can find out much more in a short direct conversation with a speaker, than during a 45 minutes presentation. There is a big [...]

When I getting ready for the event, the decision what to wear is important, and I never make it last minute, I think about it in advance. Yes, the industry type and standards matter, when attending financial conference or event targeting creative advertising workers or technology geeks, you dress differently and should think what is [...]

A few weeks before you are going to the conference where you will be speaking or attending, make a post on your blog about the subject which can be particularly interesting for attendees. When you meet people, and exchange your details, they will look at your blog and you will make a much bigger impression [...]

Once at the event you have a chance to get to know your prospect better. Don’t dare to talk about the weather, it will not make an impact on him/her. Use this opportunity to speak about things that are really important for them, about their interests and passions, about their needs and struggles. Have a [...]

According to one of the oldest and most successful books on military strategy in the world, The Are of War, “ Laying Plans explores the five fundamental factors that define a successful outcome (the Way, seasons, terrain, leadership, and management). By thinking, assessing and comparing these points you can calculate a victory, deviation from them [...]